TEAM · LEADERSHIP AND COLLABORATING SPECIALISTS

Clear leadership. The right expertise for every engagement.

ICONIC Real Estate combines a single professional lead with specialists selected according to the needs of each transaction.

This model allows for direct communication, an agile structure and a complete overview, bringing in the technical or business expertise required at each stage.

Portrait of Maria Horno, architect and strategic real estate consultant

Leadership · Architect and strategic real estate consultant

Maria Horno

Maria Horno leads ICONIC Real Estate and the ICONIC DECISION methodology.

An architect specialising in strategic real estate transactions, Maria combines planning and technical analysis, an understanding of the real estate business, administrative experience and the ability to coordinate the different parties involved in a transaction.

Maria works with investors, developers, operators, owners and companies to identify risks, structure decisions and move real estate assets and projects forward with a complete view.

The approach is built on independent judgement, loyal defence of the client's interests, discretion and direct personal involvement in every engagement.

More judgement, less noise.

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COLLABORATING SPECIALISTS

A boutique structure tailored to each transaction.

Depending on the scope of the engagement, ICONIC brings in professionals with specific experience in construction, residential technical review and B2B transaction support.

Each specialist works only on the matters within their remit, with their role, authorship and professional responsibility clearly identified.

Portrait of Sonia Alarcón, collaborating architect

Sonia Alarcón

Collaborating architect · Residential construction and inspection

An architect qualified at the Higher Technical School of Architecture in Granada, specialising in construction and refurbishment.

Sonia works particularly on ICONIC CHECK, providing a technical view of the visible condition of the home, completed refurbishments, extensions, building elements and possible issues worth investigating before the purchase.

This work may include visits and visual inspections within the contracted scope, as well as support with the technical and documentary review of existing homes.

Inspections are visual only and do not replace any structural surveys, tests, exploratory openings, destructive testing or specialist analysis that may be required.

Portrait of Rafael Torregrosa, strategic collaborator

Rafael Torregrosa

Strategic collaborator · Business development · Deal support

Rafael Torregrosa works with ICONIC Real Estate on business development and on supporting transactions for investors, developers, operators, owners and companies.

Rafael's role focuses on identifying and testing opportunities, liaising with the parties involved and following transactions through in an orderly way until the decision can be made with sound judgement.

Rafael brings commercial insight and organisational skills to engagements that require ongoing coordination between parties, scattered information and tight deadlines.

The scope of this role is defined specifically in each proposal and does not include legal, tax, regulated financial or specialist technical advice unless expressly agreed and evidenced.

WORKING MODEL

The right specialist at the right time.

ICONIC Real Estate does not present itself as a large, permanent multidisciplinary firm.

Each transaction is led personally by ICONIC and, when the scope requires it, architects, engineers, lawyers, finance specialists, operators or other independent professionals are brought in.

This model makes it possible to build the right team without oversizing engagements, keep communication centralised and preserve a complete strategic view.

SINGLE LEAD

Clear communication and a complete view of the transaction.

SPECIALISATION

Each professional works only within their own field of expertise.

FLEXIBILITY

The team is configured according to the real needs of each engagement.

JUDGEMENT

Analyse before asserting, and clearly distinguish facts, hypotheses and open questions.

INDEPENDENCE

Maintain our own position and defend the client's interests.

INTEGRITY

Be transparent about the scope, our position and the responsibilities we take on.

DISCRETION

Handle every transaction and its information with prudence and professional confidentiality.

Speak directly with the person who will lead your engagement.

Tell us which transaction you are analysing and what kind of expertise or support you need.

Contact ICONIC